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Social Media for Skin Care Professionals
ASCP has been making use of social media to connect with the skin care community for some time, but there’s a lot of cyber-noise out there. It’s a challenge to sort through the maze of personal and professional relationships at other social media sites. We thought an esthetics-dedicated site was needed, so we created skincareprofessionals.com. The site includes blogs, discussions, groups, job and product advice, news, and people profiles. ASCP invites anyone with an interest in skin care to sign up. –Katie Armitage, president, ASCP
The Need For Liability Coverage
In today’s litigious society, it is essential skin care professionals protect themselves, no matter how skilled they are. Accidents are just a fact of life. We know of cases where a spa’s liability insurance coverage expired and none of the staff knew about it—that puts an esthetician in jeopardy. It should be part of every skin care professional’s education to become familiar with the risks. –Katie Armitage, president, ASCP
The Growth of the Skin Care Profession
As technologies and therapies continue to bombard the anti-aging mindset of the Baby Boomer generation, we’re seeing unprecedented growth in the skin care profession. No longer is skin care considered a luxury but a necessity. We are seeing non-traditional consumers becoming spa customers, including teenagers and men. This speaks to today’s need for respite from busy lives, the chance to lead more confident and healthier lives, and a place of connection for friends and families to treat themselves on special occasions. –Katie Armitage, president, ASCP
Associated Skin Care Professionals
Associated Skin Care Professionals has recognized that skin care professionals need the support of an association to inform and protect their practices and their livelihood. After serving this group of professionals under the banner of another wellness organization for ten years, we are very happy to now be serving their needs with a new organization. We are delighted to be the only organization of our kind—devoted strictly to skin care and offering so much more than just insurance. Our professional staff takes pride in providing our members with personalized and exemplary service. –Katie Armitage, president, ASCP
Skin Care Education
Education is the key to professional success. There’s a desire and a need to keep learning in this innovative profession, and every talented graduate entering the field with the right skills and knowledge is another credit to the profession. –Katie Armitage, president, ASCP
Skin Care Professionals are Often Massage Therapists, Too
Many of our members are becoming dual-licensed in skin care and massage in order to meet their clients’ needs. A welcome result of this trend has been relief from many of the overuse injuries we traditionally see in massage therapists. Providing skin care requires different body mechanics and allows the therapist to recoup from the physical demands of massage therapy. Spa employers, too, enjoy the diversity that dual-licensed professionals offer their spa menus. There is a natural blend between the two therapies, as they both offer anti-aging and antianxiety treatments in a safe and serene spa setting. –Katie Armitage, president, ASCP
Media contact:
Carrie Patrick, 800-789-0411, ext. 647, cpatrick@ascpskincare.com.