Keynote speech: "Words Matter—Effective Communication" Presented by Carol Woodard
Schools are multigenerational. And let’s face it: how we communicate with our students has changed. Join international educator, author, and neurolinguistic master practitioner Carol Woodard as she shares information on making connections in our ever-changing environment. Learn the skills needed to become a master communicator and develop rapport with your students while discovering what drives their lives and creates change.
Government relations panel discussion: "State of the Esthetics Industry: A Discussion on Legislative Matters" Moderated by Les Sweeney, President, ABMP and ASCP
This panel session aims to shed light on the legislative landscape and the obstacles that school owners—and the industry as a whole—encounter. The panel will highlight the significant role that owners and educators can play in shaping policies when equipped with the necessary resources and understanding.
"Enrolling Gen Z with Empathy and Understanding" Presented by Jenn Lyles, Executive Director of Beauty Schools Marketing
Known as the most “depressed and anxious generation” in history, Gen Z is now entering our schools, and the top beauty schools in the nation are shifting their admissions strategies. Hear from Jenn Lyles, Executive Director of Beauty Schools Marketing Group, who works with 300+ beauty schools and discover what max-capacity schools do to win the speed-to-lead game, engage over text, improve show rates, and enroll at higher conversion rates. Find out the best-kept secrets in the industry and simple tweaks to increase your conversion rates.
"The Essence of Success… It's Not What You Think!"
Presented by Cindy Tusa, Owner/Founder of White Magnolia Advanced Skin Care Institute
Join Cindy Tusa, an esthetics school owner from Colorado, in a discussion about the true missing link when it comes to understanding why and how our students succeed: the subconscious mind. Our mainstream society functions from a belief that our success is derived from hard work, experience, circumstance, and education. Cindy will challenge this notion and show how beliefs at the subconscious level will always determine our success or failure. Come away from this session with an understanding of the subconscious mind, how it works, and how to help students (and yourself) succeed in school as well as in life.
"The Un-Session: Knowledge Café" Presented by Maggie Staszcuk, ASCP Education Program Manager
Do you have burning questions that require answers beyond a presentation? At the Un-Session, you have the opportunity to collaborate with your peers and discuss the common pain points school owners encounter, such as enrollment, program structure, and accountability issues that need to be resolved for your school to succeed.