Elevate Your Esty Game Through FREE Expert-Level Education!
Two-Day Exclusive Online Education Summit
Monday, October 14, 2019 | Monday, October 21, 2019
Looking to find your esty edge? Learn how to set your treatments and product recommendations apart from the competition!
Tune in to watch and interact with industry experts as they present the latest insights in skin care—from the use of human stem cells in skin care treatments to the chemistry behind the most cutting-edge products. These topics were designed with the expert esthetician in mind who wants to advance their career with the knowledge needed to provide real results in today’s world.
Don’t miss out on this opportunity to come together with fellow estheticians for two full days of FREE learning and fun.
BONUS! Between sessions, you’ll learn about the products and services your clients are demanding, with time to chat with the manufacturers.
RESERVE YOUR SPOT NOW - SPACE IS LIMITED!
4 days still left to register.
Can't make the Summit on October 14 or October 21?
ASCP members will have exclusive access to all of these presentations on demand once the Summit is over.
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FULL SESSION OVERVIEW
ASCP Skin Care Summit: Expert Edition
October 14, 2019
12:00 p.m. Eastern Time / 11:00 a.m. Central Time / 10:00 a.m. Mountain Time / 9:00 a.m. Pacific Time.
10:00 a.m. (MT): Skin Care Ingredients—The Good, The Bad, and The Ugly
Presented by Benjamin Knight Fuchs, registered pharmacist, nutritionist, cosmetic chemist and the founder and formulator of Truth Treatment Systems
Learn everything you ever wanted to know about skin care ingredients with compounding pharmacist, cosmetic chemist, and nutritionist, Benjamin Knight Fuchs, R.Ph. Learn invaluable knowledge that will allow you to identify the essential ingredients for supporting the body’s biochemistry and creating change in skin health, along with common misleading ingredients that do little or nothing for the skin—and may even be harmful. Gain all the practical knowledge needed to read and evaluate product decks and confidently address your clients’ skin care needs. You will never look at an ingredient deck the same way again!
11:00 a.m. (MT): How to Treat Skin of Color—Precautions, Considerations, and Recommendations
Presented by Mary Nielsen, Vice Chair of the Oregon Board of Certified Advanced Estheticians, author and founder of "Fearless Beauties," and Executive Director at Spectrum Advanced Aesthetics
The claim that “everyone is beautiful” is professed loudly and frequently by beauty brands, but the claim should to be validated by making services, treatments, and products available to all ethnic, cultural, and racial backgrounds. During this presentation, you will learn the unique characteristics, disease and disorder presentations, cultural and dietary considerations, treatment recommendations, and precautions when treating skin of color, including black skin of African descent, Asian skin, East Indian skin, Latinx skin, Nordic skin, and transgender skin.
12:00 p.m. (MT): Probiotics—A Deep Dive into the Symbiotic Biome and Its Effect on the Skin
Presented by Danné Montague-King, founder of DMK and renowned pioneer in the skin care industry
Dive into an in-depth presentation about why probiotics are entering professional skin care. Sparked from the “Human Genome Project,” the 13-year study on the complete sequence of DNA bases in the human genome, Danné Montague-King shares his vision and intellect on how advances in DNA research have provided us with the data to tap into the human microbiome, which consists of all living organisms in and on our bodies. Join us for this groundbreaking educational event as the skin care industry pioneer shares an understanding of how bacteria can be beneficial if you have the proper prescriptives to begin the balance effect he calls the “Symbiotic Biome.”
1:00 p.m. (MT): Fact or Fiction—The Chemistry Behind Effective Skin Care Products
Presented by celebrity podcaster—Beauty Brains, Perry Romanowski, Independent Cosmetic Chemist
It seems that every year there are hot new skin care actives that promise to revolutionize the industry. But if you look at the products available today, they are not really much different than products from 20 or even 30 years ago. In this talk, we'll look at why that is true, the chemistry of what makes skin care products work, the science of supporting efficacy, and the hottest new ingredients. We'll cover the difference between drugs, cosmeceuticals, and cosmetics, and cover how skin care products are formulated and the importance of preservation and safety testing.
2:00 p.m. (MT): The History and Current Use of Human Stem Cells to Heal Compromised Skin
Presented by Dr. Greg Maguire, PhD. FRSM, Founder & Chief Scientific Officer at BioRegenerative Sciences, Inc., CEO at SRM Living Foundry, recipient of the Fullbright-Fogarty Fellowship, fellow of the Royal Society of Medicine, and author of more than 100 scientific publications
Stem cells in skin care products can help maintain the skin’s physiology and structure. Recently, the importance of proteostasis in the skin and other protein molecules released by stem cells have been recognized for their skin tissue healing abilities. During this presentation, you will learn the history behind how human stem cells were first utilized, what major therapeutic benefits the use of stem cells can yield in skin care today, how the choice of stem cell type is crucial for the development of a safe and efficacious secretome to be used in skin care products, and how this is impacting the future of skin care.
3:00 p.m. (MT): It’s Complicated—Why Your Client’s Skin Won’t Stay Clear
Presented by Dr. Mark Lees, PhD, M.S., author, multi-award-winning speaker, master clinical skin therapist, and product developer of Mark Lees Skin Care products
Do you encounter problem-skin clients who are nonresponsive to classic treatment techniques? Do you have clients who achieve clear skin, but cannot seem to keep it clear? Beyond the basics of comedonal acne, Dr. Mark Lees discusses more unusual forms of acne and acne-like conditions. Learn more about genetics, hormonal issues, dietary factors, stress, and lifestyle issues and their connection to chronic problem skin. Learn “when products go wrong” and when to refer a client for medical treatment. Dr. Lees will share some cases from his own practice and advice on how to resolve chronic flares.
ASCP Skin Care Summit: Expert Edition (Marketing Extra)
October 21, 2019
12:00 p.m. Eastern Time / 11:00 a.m. Central Time / 10:00 a.m. Mountain Time / 9:00 a.m. Pacific Time.
10:00 a.m. (MT): Google Strategies to Attract and Convert More New Clients
Presented by David Mihm, VP of Product Strategy at ThriveHive and world-renowned digital marketing expert
When nearby consumers Google the service you provide, does your business show up? How high up? How often? When it comes to landing more clients online, a solid Google presence is a must. In this session, David will cover the factors that impact your Google ranking as well as simple actions you can take to boost your search visibility.
11:00 a.m. (MT): Using Next-Level Digital Marketing to Increase Revenue
Presented by Barry Eichner, Co-Founder of Lipgloss + Aftershave, celebrity speaker at skin care trade shows, and digital marketing strategist for product lines, salons, and spas
Presented by Jenni Nagle, Co-Founder of Lipgloss + Aftershave, licensed esthetician, and content creation consultant for professional skin care providers
Learn how to use the digital space (websites, blogs, email marketing, and social media) to connect with your community to help increase your revenue. Lipgloss + Aftershave’s Barry Eichner and Jenni Nagle will walk you through practical yet simple ways to break down a digital media campaign that will save time—and generate more revenue! You will gain a better understanding of the digital outlets that are available to your business and how to maximize your revenues on each. Year-round creative campaign ideas will be provided to elevate your digital marketing plan to the next level.
12:00 p.m. (MT): Inclusive Messages: How We Impact Who is Coming in the Door (or Not)
Presented by Beth Yohe, M.S., Executive Director at the Conflict Center and former Director of Training for the National Office of the Anti-Defamation League (ADL)
Esthetics, like our society, is becoming increasingly more diverse. Diversity in the esthetics field means varied learning styles, gender status and identity, physical capabilities, race and ethnicity, sexual orientation, and more. Learn how you can market and communicate your services in a way that positively influences client diversity and retention. In this session, we will focus on the many ways we either signal that our skin care practice is inclusive and welcoming or not, including elements of marketing and business practices (such as intake) and staff education.
1:00 p.m. (MT): Let's Talk e-Commerce
Presented by Kasey Boone, celebrity co-host of the popular podcast, "Beauty Biz BFFs," owner and head esthetician at Los Angeles salon, Glow Skincare, and well-known Instagram Influencer
Presented by Lorena Ashmore, celebrity co-host of the popular podcast, "Beauty Biz BFFs,"and owner of Dear Lash + Love, and well-known Instagram Influencer
E-commerce can be one of the best ways to make passive income in the beauty industry. How do you know when you're ready to open an online retail store and where do you start? Kasey Boone and Lorena Ashmore give you the tools you need to start the process and turn it into a business that works for you. They talk about their own personal experiences with e-commerce, how they got started, and tips to run that side of your business more smoothly. Specifics include: favorite hosting sites; how to print labels and ship packages; and a behind-the-scenes look of packaging orders and knowing how and what to sell online.
2:00 p.m. (MT): Stop Selling—Painless Tips and Tools to Grow Your Retail Sales
Presented by Jim Yates, President & CEO at Nuts and Bolts Personal and Business Training Company, author, lecturer and expert on change management
Retailing is much more than selling products—it’s about building relationships and trust (and paying your bills!). If you want to know how to be a successful retailer and why retail is so important for building a long, sustainable, and successful business, this presentation is for you. You will learn how to work smarter, not harder; how retailing is a customer service; how to deliver the 4 successful Rs of a 5-star customer service experience with every client; how to make as much in 4 days as you do in 5; and more.