2020 ASCP Skin Care School Forum

It's all about you—Navigating your evolution in an ever-changing world.

Grow your school. Grow your industry. Grow their future.

REGISTER NOW!

Participate in the conversations that will shape the estheticians of tomorrow and the evolution of your school today. ASCP is committed to the success of estheticians—from student to professional—and the schools and educators charged with educating and cultivating skin care professionals.

This event is exclusively for skin care school owners, administrators and lead instructors. You will not find another event like it. The ASCP Skin Care School Forum is designed with intention and detail to encourage an atmosphere of collaboration among school owners and influencers.

Every session will encourage meaningful discussions for the evolution of you and your school.

Where:
The Jacquard Hotel—Autograph Collection
222 Milwaukee Street
Denver, CO 80206
(303) 515-2000
https://www.thejacquard.com

When:
Sunday and Monday, June 7–8, 2020
*Space is limited to 150 attendees

Cost: $199 per person *Premier School members receive one complimentary registration as part of their membership package. Contact mkreps@ascpskincare.com to register.

Travel: If arriving by air, fly into Denver International Airport (DEN). Super Shuttle has the best rate to get from the airport to The Jacquard Hotel, costing approximately $45–$50. Uber and Lyft fare from the airport to the hotel averages $50–60.

SCHEDULE OF EVENTS
*subject to change

Sunday, June 7, 2020
8:00a.m.—9:00a.m. Coffee Talk with ASCP—more info to come (optional)

9:00a.m.—9:30a.m. Registration & Complimentary Breakfast

9:30a.m.—9:45a.m. Welcome

9:45a.m.—10:00a.m. Housekeeping

10:00a.m.—11:00a.m. Keynote: Amy Andrews McMaster, Founder of Conscious Time Consulting & Coaching in Denver, Colorado

11:00a.m.—12:30p.m. GAME CHANGERS—BIG DECISIONS IN THE LIFE CYCLE OF YOUR SCHOOL
Owning a beauty school requires strategy and planning. Not only to get started, but to stay relevant and profitable. Some decisions are obvious, while others are often not considered or prepared for because they are unknown until they are necessary. This session will examine big decisions including expanding to a second location, closing a location, selling a school, and many more.
PANELISTS

Jessica Fialkovich, President at Transworld Business Advisors
Annette Hanson, Founder at Atelier Esthetique Institute of Esthetics, New York, NY
Frank Trieu, Owner at Evergreen Beauty Colleges, Everett, WA
Mary Ronnow, Founder and Owner at The Skin Institute Internationale', Honolulu, HI

12:30p.m.—1:30p.m. Complimentary lunch

1:30p.m.—3:00p.m. CBD—IS IT RIGHT FOR YOUR SCHOOL?
CBD is all the rage—it can be found in just about everything, and that includes skin care products. But, it’s not legal everywhere, so this session answers important questions: How would it affect your federal funding? Is it worth all the hype? How do you get started? The session will address these questions and many more via a panel discussion focused on the multiple facets of adding CBD to your esthetics program. Featured speaker Chelsie Spencer, principal at Ritter Spencer, PLLC., in Dallas, Texas, will also bring her expertise in business law and compliance issues related to CBD in the skin care field.
PANELISTS

Ella Cressman, CEO & Founder at HHP Collective and Owner at Ella Cress Skin Care, Denver, CO
Chelsie Spencer, Founder and Principal Attorney at Ritter Spencer, PLLC, Dallas, TX
Ben Fuchs, Founder & CEO at Truth Treatment Systems, Boulder, CO
Mary Nielsen, Owner & Executive Director at Spectrum Advanced Esthetics, Tigard, WA

3:00p.m.—3:30p.m. Break

3:30p.m.—4:30p.m. CBD—MARKETING—EYES WIDE OPEN
Once you have decided to include CBD infused skincare into your school and clinic, you will need to decide how your school will market it. You will likely want to have two marketing strategies: (1) Marketing to prospective students and (2) Marketing to prospective clinic clients. This session will include a discussion with experts in both marketing and branding as they relate to the CBD industry.

PANELISTS

Ella Cressman, CEO & Founder at HHP Collective and Owner at Ella Cress Skin Care, Denver, CO
Winston Cook, Founder at Black Swan Strategic Consulting and CEO at Z3 Sciences, Denver, CO
Jacob Tupper, Co-Founder and Chairman at Z3 Sciences, Denver, CO

4:30p.m.—9:00p.m. ASCP DINNER & DRINKS—semi-formal, dress to impress!

Monday, June 8, 2020
8:00a.m.—9:00a.m. ADVANCED MODALITY—LIVE DEMONSTRATIONS

8:30a.m.—9:00a.m. Complimentary breakfast

9:00a.m.—9:15a.m. TRACY'S MORNING RALLY

9:15a.m.—10:30a.m. ADVANCED MODALITIES—WHAT'S THE BEST FIT FOR YOU?
There are so many advancements in what estheticians need to know to be competitive in the skin care industry, which brings up all kinds of important questions for schools: Which advanced modalities will bring in the most students? Are the benefits of adding them to your esthetic curriculum worth it? How do they fit within your state’s scope? Will adding advanced modalities increase your school’s profitability? This session will address all these questions and much more.
PANELISTS

Terri Wojack, Owner at Aesthetics Exposed Education and Education Director at GlycoAla, Chicago, IL
Heidi Kloppenburg, Senior Director of Business Development at Penrose Academy, Scottsdale, AZ
Linda Giardinello, Owner at New York Institute of Beauty, Islandia, NY
Monique Raab, Owner at Aesthetics Institute of Portland, Portland, OR

10:30a.m.—11:00a.m. Break

11:00a.m.—12:00p.m. THE UN-SESSION—WHAT ARE YOUR BURNING QUESTIONS?
We know the burning questions are plentiful, and you need answers. The purpose of this un-session is to allow for collaboration and discussion among your peers regarding many of the pain points every school owner experiences, such as job placement, diversity, and legislation, plus many more.

12:00p.m.—1:00p.m. Complimentary lunch

1:00p.m.—2:30p.m. LEGISLATION—HOW TO MAKE YOUR VOICE MATTER
This session focuses on legislative activities and challenges facing our schools and our industry, with specific emphasis on the impact owners and influencers can have when given the appropriate tools and knowledge to participate.
PANELISTS

Laura Embleton, Government Relations Director at Professional Assist Corporation (ASCP's parent org), Golden, CO
Tom Twardowski, President at The International Salon & Spa Academy, Colorado Springs, CO, and Chairman of the Colorado Association of Career Colleges (CACC)
Natalie Parkin, Owner at Skinworks School of Advanced Skincare, Salt Lake City, UT
Ofelia Duran, Program Director at The Office of Barber & Cosmetology Licensure for The Colorado Department of Regulatory Agencies (DORA)

2:30p.m—3:00p.m. RAFFLES / PRIZE GIVEAWAYS (must be present to win)

3:00p.m. GOOD BYE!

SPACE IS LIMITED. REGISTER NOW!

Or contact
Melissa Kreps - mkreps@ascpskincare.com
Jesse Cormier - jcormier@ascpskincare.com