Spa Promotion Ideas that Work

By Paige Newberry 

Spa promotions are a great way to grow your business, and when done right, they increase your brand awareness, client bookings, and client loyalty. Here are a few spa marketing strategies to consider.  

Audit Your Website 

A user-friendly website is crucial to your business. According to the Square 2024 Future of Customers report, 26 percent of customers cited that the lack of a website to view services and prices would make them more likely to avoid a beauty or personal care business. You can appease customer needs and grow your business online by opening your own Square Online store for free. Without an online presence, it’s difficult to compete with other businesses.     

Offer Online Appointment Booking  

Creating a way for clients to book their own appointments online encourages more bookings. Square data found that 25 percent of global consumers prefer to book beauty and personal care appointments through an online booking platform. 

With Square Appointments, your clients can book when it’s most convenient for them. Automatically display your service offerings and your availability for the upcoming months right on your website. You can accept or decline appointments automatically or at your convenience, and you can block out personal or vacation time as needed. No more double-booking issues, and no more physical appointment books needed.  

Use Social Media 

Social media channels are no longer just places for individuals to interact and engage. Platforms such as Instagram and Facebook have become incredible tools for building your brand and growing your potential client base. In fact, 47% of customers surveyed use social media to interact with their spa, salon, or esthetician, and 19 percent of customers book appointments through social media. Among millennial and Gen Z clients, that figure jumped to 38 percent.  

Use SMS Marketing 

Another way to reach your audience is to use SMS, or text message marketing. With Square, you can send booking reminders, limited-time offers, and even special offer announcements right to your clients’ phones.  

SMS marketing pushes your spa promotion straight to the top of your clients’ lists and makes that promotion easy to access when they come into your spa for their services. You can include a direct link to your booking options, making it easier for your client and increasing the likelihood of them booking with you.  

Reward Loyal Customers 

Whether you want to bring in new clients or add a new location, it’s important to remember your loyal customers. They’re the ones you can rely on for repeat visits, good reviews, and referrals, so treat them as your VIPs. Over 70% of consumers said that customer loyalty programs make them more likely to continue doing business with a brand.  

Run your skin care business better with effortless scheduling, online payments, and more, now with an exclusive discount for ASCP members. Square is tailor-made for beauty professionals—it simplifies booking, payments, team management, and client retention all in one. Now, ASCP members unlock that power with premium perks. 

 

Learn more about using Square at https://www.ascpskincare.com/members/ascp-x-square.