August 26, 2026
3:00 p.m. PT | 4:00 p.m. MT | 5:00 p.m. CT | 6:00 p.m. ET
Where students get real about life after graduation.
A joint initiative from Associated Skin Care Professionals (ASCP), Associated Bodywork & Massage Professionals (ABMP), and Associated Hair Professionals (AHP).
What Is Launch Lab?
Launch Lab is a free, live virtual series designed for beauty and wellness students who want clarity about starting their careers. In short, focused sessions, we break down the real business decisions that shape your first years in the industry—from where you work to what success looks like for you. Held quarterly, each Launch Lab session focuses on a key career decision. So, whether you attend one or all, you’ll gain real-world guidance to launch your career.
This Quarter’s Lab
Led by Elicia Crook, bringing you proven strategies tailored to beauty and wellness professionals.
The 3 Ways to Build a Successful and Thriving Business
This session will cover how to create and run a thriving, successful business, including how to get started, what to focus on from day one, and the things that will help set you up for success.
You’ll learn:
- Mindset, required to build a successful business, including rebooking with confidence.
- Marketing, including a simple referral strategy.
- Management, covering the simple systems that help keep your schedule full and your business running smoothly.
Meet the Presenter
Elicia Crook, Business Coach and CEO, The Health Leader Co.
Elicia Crook is a business coach, mentor, and remedial massage therapist with over 25 years of experience in the massage profession. As the founder of The Health Leader Co., she helps massage and wellness professionals build fully booked, joyful practices without burnout. Through hands-on training and industry-specific coaching, Elicia is passionate about empowering therapists to step into their purpose, grow sustainable businesses, and become leaders in their communities. Contact her at healthleaderco.com.