Have you lost that loving feeling? Toshiana Baker will help you get inspired and reinvent your career while staying in the industry you love. In this episode of ASCP Esty Talk, Baker shares her career transformation journey, from the treatment room to corporate beauty educator to esthetic career coach. This episode is stocked with inspirations and hacks for achieving an esthetic career customized to you.
Toshiana Baker has served the spa, beauty, and wellness industries internationally as an esthetician and educator for nearly 15 years. A passionate organizational leader, dynamic speaker, and bestselling author, she has held a variety of industry leadership roles, including director of esthetics for a 30-location corporate spa organization, regional account and education executive for a leading cosmetic and brow artistry brand, and global director of education for a renowned skin care, cosmetics, and fragrance brand.
Applying her rich expertise as a spa and wellness expert, Toshiana founded SpaWorx in 2016, a consulting and training development agency to educate, enlighten, and empower spa, beauty, and wellness organizations while supporting growth in their financial performance. SpaWorx has happily served a range of clients, from solo estheticians to large global beauty corporations.
Toshiana is also a contributing author and subject matter expert for the Pivot Point International textbook for foundational esthetics curriculum.
Toshiana will excitedly open membership for the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP) late this summer. NMSWP is a professional platform dedicated to the promotion, uplift, and edification of underrepresented spa and wellness professionals across all disciplines, to create a community of professionals with access to resources, education, and opportunities, while demonstrating through our work our commitment to excellence and the highest quality in our vocation. Through this network, Toshiana envisions a community that is better equipped, aligned, and supported in furthering the mission of being well and whole while fostering global healing and wellness.
00:00 Speaker 1: You are listening to ASCP Esty Talk where we share insider tips, industry resources and education for aestheticians at every stage of the journey. Let's talk, because ASCP knows, it's all about you.
00:16 Tracy Donley: Hi, guys and welcome to ASCP Esty Talk, I am your host, Tracy Donley, Executive Director of Associated Skin Care Professionals. And where, as always, I hope to inspire you with insights and sound bites from entrepreneurs, influencers and experts inside and outside the professional skin care industry. And today, we are joined by Toshiana Baker, who you may recognize her name from one of our most recent podcasts, A Platform For Understanding. So welcome to our show to Toshiana Baker. How are you up?
00:51 Toshiana Baker: I'm great, Tracy, thanks for having me back. It's so good to be here.
00:56 TD: Oh yeah, absolutely. Thanks for coming on the podcast again. So let's just jump right into this. You know me. So the episode you were on a while back there was pretty serious and it was a raw conversation. What has some of the feedback been that you've gotten on that? Good, bad, anything you wanna share?
01:16 TB: I have had really good feedback, really no negative, and many of the listeners have reached out, followed me on social media, made different comments to say that they felt that the conversation was very needed, they thanked me for having the conversation and sharing my story and being honest and so it was very affirming because of course that conversation is very vulnerable, and it just feels good when people hear you and can relate to what you're saying, and I think it helped me find people out there that have a common experience or just want to better understand what people unlike themselves may experience. So it was really awesome.
02:00 TD: I love that, it sounds like it's been a pretty cathartic experience then.
02:02 TB: Absolutely.
02:05 TD: You know, we didn't get to really dig too much into what your current mission is, what your current goals are, what is inspiring you right now? Can you talk to us a little bit about what you're doing with your aesthetic license?
02:20 TB: I think it's really cool to have the opportunity to share some of what I do because what I find a lot of times, is many aestheticians don't get to hear about all the different things that you can do with your aesthetics license. And so my career has really afforded me a lot of very unique opportunities to use my license in somewhat unconventional ways. I went the corporate route and worked for corporate spa brands, and then I did beauty retail for a major cosmetics company, and about four years ago, I decided, you know what, I'm gonna bet on me and I'm gonna start my own thing, and I started my own consulting company, and of course, you hear consulting companies, you know, consulting, consulting, consulting. But what I specialize in is creating training and development, curriculum development and business development, for small brands as well as corporate skin care companies and beauty companies. And essentially it was basically me rolling the 12 years of education and corporate experience that I had outside of the treatment room, and now I take that corporate knowledge and that experience and all the skills that you have to master while doing the job as an employee, and now I do it as a business owner.
03:46 TD: Well, obviously that sounds like a great fit and a natural transition for you, but that could be scary for someone else out there. How did you prepare? Did you jump right into it? Did you find a client right off the bat that you knew that could help support you, what did that look like?
04:06 TB: Well, most of us know that entrepreneurship is very scary.
04:10 TD: Yeah. [chuckle]
04:11 TB: And I would say I'm still scared some days, the idea with entrepreneurship is that you're just... You're doing it afraid. You're showing up and doing the work while feeling the fear. So I was doing it part-time while working full-time and didn't even realize that what I was doing as far as working on branding projects, writing projects, editing a manual here, helping to write a brochure there, I didn't realize that those were all things that you could actually run a business with.
04:46 TD: So you're doing it just 'cause you love it, I mean, you were just like I want that project.
04:51 TB: Absolutely, I think for me and my personality, I have always been someone who has a heart to serve and to help, and so different friends would be starting a spa and they needed a brochure or they needed a menu, or they needed somebody to help them create a protocol, or they're trying to decide which product line to go with, and so they would just ask my opinion because, as a friend and they knew what I did and that kind of thing, and I would do it and they might throw me a free facial or a free massage or something like that.
05:29 TD: Yeah.
05:29 TB: But I never realized it was a actual business concept, something that I could actually... Especially do full-time, and I was a director of education for skin care company, and a lot of times when you come out of the treatment room and you work for vendors and product vendors, you do a lot of travel. And I was just getting tired of that schedule of travel three to five days out of the week, every three to four weeks out of every month, and it just came to... I had that moment where I was... I read different business books and things like that, and I finally realized I actually have a business. And what I did to help solidify it being legitimate for me and real to me, is I went and hired a business coach.
06:18 TD: You are actually just taking the question right out of my mouth, because that is the hardest thing, is how do you hold that space, right? How do you transition from, I'm loving this, I'm helping my friends, I'm helping the contacts out there to really truly knowing your price, knowing your value and holding space for this new career.
06:38 TB: Yeah, and all of that stuff is really scary, especially because at the time that I was doing it, I did not know of anyone that was doing exactly what I wanted to do. So it wasn't like I could just research what someone else was doing and use their competitive model, to inspire what I wanted to do. I felt like I was the only one in the space that really wanted to focus on training and development. Yes, writing but development, because my career has been seeing how a business could grow through having a robust training and development program and understanding all of the aspects of the business that go into that, because what most people don't realize is that the training department works with every department, we work with marketing, we work with finance, we work with sales, we work with everyone. So I really got to know it that way. So I made a huge like "will make you nervous and bite your nails" investment in a business coach. Okay? And...
07:36 TD: Say that again, say that. In a business coach...
07:38 TB: Yeah...
07:38 TD: Is that what you said?
07:38 TB: In a business coach. It was an huge investment. It was the most I've ever paid for anything besides aesthetics school. And it was equivalent, I wanna say, it was almost equivalent to the tuition I paid for aesthetics school.
07:49 TD: Yeah.
07:50 TB: That was my commitment, and it was crazy, and like I said, it was scary the whole entire time, but what it did was it made me step outside of my spa and beauty brain and really step into a business brain and being a entrepreneur and really understanding the difference between being self-employed and being a business owner with goals of being a CEO, because self-employed means you mean... You intend on staying a single operator. Right?
08:22 TD: Right.
08:23 TB: But a true business owner with a CEO mindset has to learn how to grow that business, and...
08:31 TD: I love that. I love that it's so true, it's like the missing link that so many aestheticians unfortunately don't have out there.
08:38 TB: Right, and that's when I realized, oh my God, I could teach exactly what I have learned. And a lot of times we feel like, "Oh, I don't have a degree in that, or I'm not certified in that or that's not what I went to school for," but what I've come to understand is that your life experience is extremely valuable, and you sometimes are two to five steps ahead of someone who could really use your help, and it's just a matter of saying, I've been there I've done that, this is what works, and really learn to understand where people are and help them along, and that became how I started my business and... Here's the funny thing, and I feel like divine timing is everything. I was all nervous and I made all this huge investment, and my mom even helped me pay for my business coaching bill, right.
09:29 TD: So she believed in you. I love that.
09:32 TB: She believed in me, and she was like, "Okay, girl, like... "
09:37 TD: "We're gonna do it."
09:39 TB: "We're gonna make the leap and we're gonna build the parachute on the way down, but you gotta do it. There's no quitting, there's no giving up, there is no I don't feel like it."
09:48 TD: Oh that gives me goosebumps. [chuckle]
09:50 TB: My first contract was the amount of the business coaching.
09:55 TD: What!
09:56 TB: When I landed my first client, the contract was the same, almost the same amount to the dollar that I had...
10:05 TD: That is serendipity for sure.
10:07 TB: Right. So I was like, "Oh my God, this is no coincidence. This is confirmation that I'm on the right path, I'm doing the right thing." And it has just been an amazing journey, and now we're four years in, and I'm full-time doing it. I hired a team, I have an assistant, I have a COO. It's a crazy thing to even see how this is all manifested, but this is very much what I envisioned back when I said, "I think I could do that on my own." [chuckle]
10:41 TD: Wow. Let's take that back even just a little bit more, because I think it's really interesting, just... There's more to... I know that there's gotta be blood sweat and tears if I know you.
10:52 TB: Yeah.
10:53 TD: In this whole thing, learning the hard way, learning the easy way, lots of those steps in between. So share maybe some of the challenges in this process, getting to this place now that you have an assistant, and a COO and, a real live company. What were those challenges and what did you learn from them?
11:14 TB: We'll see people think, they watch your Instagram or your Facebook and they think that you're just doing well and life is peachy keen. And what I try to do is post some of my failures as well, because in this you fail often, and then actually be key is to fail often, so that you can go ahead and learn and get up and try again, and as long as you're operating from a place of authenticity and integrity, people will... They will still walk with you even when you make mistakes.
11:43 TD: I think that the fact that you're sharing that on social, on Facebook and what have you, I wish more people would do that because I think we would be just... I don't know, I hate to sound all woo woo, but we would be a society that is more understanding of one another instead of feeling like we're less than every time we get on social media. Hey guys, stop. Let's take a quick break.
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12:57 TD: Let's get back to the conversation. It sounds like your COO really helps you stay on task in the areas that maybe you don't necessarily like to. How do you find resources like that?
13:10 TB: Well, it's super important. And that was one of the major things. One of my jobs was writing protocol once upon a time, and I didn't realize the importance of protocol until I became a little business owner. Protocol, procedure, processes, understanding the laws, the regulations and things like that, is important. Having your professional insurance is extremely important, keeping your licensure up-to speed, things like that, what you have to do is get in the habit of auditing your business. When it's just you, you have to set time aside on your calendar weekly to audit your business, and then monthly, look at how things are coming along and then remain nimble enough to make those changes.
14:05 TB: But then also be honest with yourself about what your weaknesses are, and... Because that will start to show you once you've established enough income financially and revenue for your business, when it's time to hire a team, it tells you who to hire first, because a lot of times as service providers, we think that I'm just gonna get another technician, but the reality is, if you're not good administratively, you may need to hire an assistant. You may need to hire someone to run your front desk, you may need to hire somebody in operations that can help you with your inventory management and your processes and procedures. And so there are people who specialize in this. And it's really amazing because we're in a time, a day and age where there are entrepreneurs that are maximizing almost any skill set you can think of.
15:05 TD: I know, I love it. It's so exciting just to see how creative people are out there, it's amazing.
15:09 TB: So, amazing. And so when it comes time for you to go beyond being a solo operator, there are people who you can... You can do it on a part-time basis. It's not a matter of taking on a full-time employee all the time, sometimes you can hire them on a gig like a freelancer, like a 1099 as an administrative assistant or virtual assistant, you can hire... There are so many things you can do...
15:35 TD: Yeah, no. That's great.
15:39 TB: That what it does is you start to be honest with yourself as a business owner, and where you need help, where are you deficient, where are your weakest, and then you find the people, either as in employees or as independent contractors to compliment your weaknesses, so that your customer is still getting an excellent experience because you have an excellent team, and you have to have that leadership mindset that it's okay to have people who do things that you don't necessarily know how to do. [chuckle] And then you diversify your business that way too, like for example, if you do skin, maybe don't hire another skin person, hire a massage therapist. And it's okay that that's not what you do, you hire people you can trust to have something that complements what you have, and then...
16:31 TD: Okay. So wait, let's get specific here before we go too far away, 'cause I've got some major questions that I'm brewing here.
16:36 TB: Okay, got it. I get so excited, Tracy. [chuckle]
16:39 TD: I know. I love that. So do I. Okay, so first of all, you had mentioned audit your business. Let's get specific on that. What does that mean to audit your business, you mentioned monthly, weekly, give us some examples of what people should be looking at.
16:52 TB: It's looking at your daily reports, your client and reports, so it's your financials as well as your customer follow-up every week. You should be following up with your clients and they should be getting some kind of touch point of communication from you after having services from you.
17:14 TD: Right, yes.
17:14 TB: So you wanna make sure that every week you're setting time aside on your schedule to not only look at your financial health but also looking at your marketing and your customer relationship management. Are there birthdays? Are there weddings? Are there babies? And things like that, where you can send out cards and things like that.
17:35 TD: So are you saying then Tosh that, let's say you're auditing your business and you see a hole in your customer service follow-up, like your marketing, and you're like, "Gosh, you know what, I've missed this opportunity, I didn't reach out to X, Y, Z clients to say, happy birthday, or I didn't do this." Is that then when you look at your audit and go, "This is where I'm weak."
17:55 TB: Exactly.
17:58 TD: Okay.
17:58 TB: Exactly, because if you have things that you're not doing, the audit will show you where there's opportunities to plug those holes, and oftentimes those holes are the reason that you're... Just like a hole in a bucket, the water won't fill up. So we have to fill those holes. If you look at your weekly reports and you see... You wanna pay attention to which services are popular, which services are not popular, 'cause that might help you come figure out different promotions or different offers that you could come up with your marketing calendar. You wanna look at your inventory every week so that you're never running out of either retail to offer to your guest or products to actually perform your services, like sometimes all of a sudden people will book for a service and you'll go through your supply a lot faster than you anticipated, but if you're looking at this in your weekly audit, then you don't get in a position where you're in an emergency where you're running out of supplies.
19:00 TD: You might not realize that you're selling X, Y, Z facial cleanser like crazy. And that's just your go-to, everyone loves it, they love the price point, they love it, so maybe you need to be ordering more of that.
19:11 TB: Exactly. And you're always adjusting based on what you see going on, and then you wanna make notes to self, to keep in mind, keep that in mind because what may be happening on the second Tuesday in August may not be what will be happening the second Tuesday in September. And then if you look back over your year and you have those notes, you can kinda get an idea of, "Oh, this is what happened and this what might have been influencing it, these are things that could support it," we wanna always keep record of those things, and have processes to make you see what the results tell you, and then make adjustments accordingly.
19:54 TD: Where does a person look to find... You had mentioned a W-9 person. Are there sites like gig workers sites, or where do you recommend people looking first?
20:04 TB: Well, to be honest, there's so many sites, but it's hard to blindly go to a site, you can go to the Life Freelancer for different task-oriented projects, you can go to Fiverr. There's different freelance sites, but what has worked best for me is getting involved in different communities and networking to find out which resources people are using and get referrals, because then it comes at a... It comes with a backing instead of you blindly going to the site or what have you. Now you can go to a lot of the sites and you can vet people, it's just like a job interview process and things like that. I wouldnt advise just randomly, trusting that...
20:56 TD: Putting that up.
20:56 TB: Right, exactly. But you could do a job posting, you could just like you would for an employee but make it clear that it's a contract, it's a contract position, not an employee position. And the way you do it is you have to then be very specific about what you need them to do, and the way you figure out what you need them to do is those gaps that you found in your audit, so that becomes the job description.
21:24 TD: What are some of the main contributors, or even characteristics, that help you continue to reinvent yourself, Toshiana? Because I know that SpaWorx is not the only thing that you've got cooking. So tell us a little bit about some of the other things that you're working on, and just what you think your personality traits lend to it so nicely.
21:43 TB: Well, one of the things that I learned through early on throughout the business coaching program is that, and you want to... There's a difference between building a brand and building a business. And so what I wanted to do for myself is build Toshiana as a brand that people come to know me for my personality, the fact that I'm an educator at heart, and very, very real down-to-earth. And so as a brand, I want people to feel like I'm relatable and I'm reachable, but as a business I wanted to have different things that I do to diversify my income, and I recommend that to really any person considering. And so, SpaWorx is my consulting business and that is where I house the opportunity to help businesses grow, that we've kind of been talking about up till now.
22:39 TD: Yeah yeah.
22:41 TB: What I also have done is house some of my other passions, I have an online store that I sell some of the things that I really get excited about, I have an energy umbrella or pillar of my brand that does positivity and Reiki and energy healing, and uplifting and teaching about living a balanced life. For me as a person, I want people to get out of the mindset that balance is really possible because balance is kind of... It's hard in life. The minute once...
23:17 TD: It is. Oh my gosh, I don't think I've ever been in balance. [laughter]
23:22 TB: I don't think I... And I think if I were in balance, it was like for a millisecond because then something happened, right? And so I think about well-being, and I was thinking about branding. When I think about well-being I think it's more about harmony than balance because...
23:39 TD: That's a better word. That's a way better word, harmony, where it's all kind of working together, right?
23:41 TB: It's all working together towards whatever it is you desire it to sound like or be like, or vision like, harmony to me really spoke to it. So my goal as a brand is more harmonious living for people, helping them live in a more well way, and so that became the brand. And so you see when... Anyone who follows me and gets to know me, I have different businesses, but my brand is about really creating a more harmonious life for spa professionals, spa consumers, spa brands, it doesn't matter. But one of the things that really kinda stuck out to me especially in, with this whole COVID-19 was, one of the things that really helped me, and you said reinvent myself, what helped me the most along my path is that I always had an amazing network, and an amazing community.
24:32 TB: Some of the best opportunities that I've received in my business have come from word of mouth, my career opportunities have always been because someone met me and then went on along their path and found an opportunity, and when they saw that opportunity, they said, "Oh, I wanna reach back, and I think Tosh would be great for that." And so I think the network and the community is so important. And so outside of my work as a consultant, I really wanted to create a community, and create a network for people because that's what helped me, and that's what got me internships, that's what got me really great career opportunities, that's what helped me find staff when it was time to hire, that's what helped me find my business coach, all of the things that I've learned along the way have been because of my network.
25:21 TD: I love that. I think it's so smart. I think one of the things, just going back to networking, is that I think entrepreneurialship can be very lonely at times, it can feel very isolating, and having as many networks as you can like this one that you've created which is brilliant, also to Associated Skin Care Professionals of course, which were big huge supporters of your new network, for sure. I think it's just really important because when you're feeling stuck or feeling challenged or feeling uninspired, if you have that network that you can go to, it doesn't feel so scary.
26:01 TB: And you're right, it can feel very alone and isolated. And like we've discussed, you see people's social page, you don't know if they're struggling like you're struggling. And so I really wanted a place where there's legitimate benefits and resources that I will be offering the community of members, where I will be providing live monthly trainings on aspects of running a robust and successful business. How do you build a brand? All the things that we've been talking about, I will be teaching once a month live to the network, and then I'll be bringing in people from the spa and wellness industry to teach once a month so that you're always having access to information because what has worked for me is constantly investing in education and...
26:51 TD: That does seem to be your theme, for sure.
26:55 TD: Yeah, I love that.
26:56 TB: Totally. And so, I had to do this in a way that is totally true to who I am, and offer people education and information, but what I believe it's gonna do, Tracy, is build the community so that we have a pipeline of talent that has the confidence and the competence to step forward and lead, because we're getting to a place where, a lot of the leaders in our industry are older, they've been doing this for years, at some point they're gonna wanna sit down. [laughter]
27:30 TD: Yeah. No, for sure, yes.
27:32 TB: And so what we need, our millennials our Gen Zs, we need all of the new therapists and innovative ideas that are coming along with the younger professionals in our industry, we need a place to nurture their talent, provide them legitimate business and operational education, but give them the opportunity to step up and lead, and when those opportunities in the industry become available, that they feel totally supported by a community to go out front and lead, and I think that gives me goosebumps.
28:09 TD: I know, I love that. And I think it's so crucial because there are ideas, and that are innate to that the new upcoming generation, that we might not even get, or the generation before us, it might not even be a glimmer of an approach that we could take for business, or for clients, or what the younger clients wanna see.
28:35 TB: Yeah, this is where I got the... Some of the ideas. I have nieces, I'm not a mom but I'm a great aunty. And I have nieces who are 25 and 20, and just to listen to them talk about the world's issues and how they process it and have the perspective that they have on it, it's amazing to me.
28:56 TD: It is. Yes, it is.
28:56 TB: And it's like stuff that at 20, I was clueless, man, like...
29:01 TD: I know. Me too.
29:03 TB: You know, I'm like, "Oh my God." Twenty now is so much more informed than 20 was, you know...
29:10 TD: So informed. Yeah.
29:13 TB: Years ago. And it was like, "What can we do with professionals?" We have people entering the industry as young as 18, 19 years old, and how do we get them in the industry and nurture this level of innovation and perspective that they have, and give them career longevity? How do we teach them different pathways that they can take in their career to, if they don't wanna just stay in the room the entire 20, 30 years? And there's nothing wrong with that if that's their passion, but there are other things you can do with your license and there are other contributions that you can make. And so when I really was talking about that with one of my family members they were like, "Well, pretty much that's what you did, Tosh, so why don't you just create it?" And that's, the entrepreneur's mind is like, if you find that there is something that you constantly feel is needed, don't wait for somebody else to do it, go and create it. [laughter]
30:16 TD: It's so cool like that's that characteristic, yes.
30:19 TB: Yeah, yeah, and that was kind of the thing that kept coming up for me is like, "I wish we had something, a place that you could go and you would know who to hire." You know what I mean? Someone that could say, "This is a good candidate." Well, if you get in my network and there's an amazing opportunity, and I've worked with you in trainings, I'm happy to be a referral source for you to get these amazing jobs, because a lot of times, some of these bigger positions are based on who you know.
30:50 TD: Absolutely.
30:50 TB: And somebody being able to provide a reference for you and that kind of thing. It's all of those things now rolled into, "This is my offering, this is my contribution through the membership network."
31:01 TD: Do you have a formalized way of looking, and do you journal? How do you do keep track of all this?
31:08 TB: Yeah. You know how I mentioned the aspect of my business that does energy work and positivity...
31:15 TD: Yeah yeah.
31:17 TB: Well, that was something that I discovered early in my career that helped me, meditation and energy and yoga and all of the things that come with that well-being lifestyle, that wellness lifestyle, helped me to start pulling out some great ideas, and it was through meditation and journaling that I actually started to be able to look back on some of the things that I wrote years ago. And it was very funny because a lot of times you don't realize some of these things have been inside your brain for a very long time. [chuckle]
31:56 TD: Yeah, yeah.
31:57 TB: And then you have these reoccurring life experience or reoccurring themes in your life, and then one day the light bulb goes on and you're like, "Oh my God, that's something that I've been wanting to do for a very long time." And so it was through journaling, and looking back on some of the things that I've written, even looking back on my client notes, I would pick up different morsels that became a part of how I do my business to this day.
32:25 TD: What advice would you give to someone who might be listening to this that's feeling stuck or uninspired?
32:32 TB: That's... Oh gosh, there's so many things that I can say to the person.
32:35 TD: Well... And I'm sure, yeah, just...
32:37 TB: But the one thing that I would say is most important is that every little thing adds up to big things. So, a lot of times we feel like it's gotta be these major leaps, these major actions, these major decisions. What I would say if you're feeling stuck and you're feeling uninspired, make one decision that can move you closer to where you wanna be, and that one decision will then add up to another small decision. Just the one thing, and that could be as simple as going for a walk, it could be as simple as taking a shower today. [laughter] It could be...
33:16 TD: Yeah, no, for sure, yeah.
33:18 TB: Whatever it is, because we all have those low moments, and when you're feeling stuck, the only thing to get you unstuck is making a move. So just make a small move, it doesn't have to be a grand move, just a small decision that push you, pushes you more in the direction of the life you want, instead of the decision that keeps you in the life you don't want.
33:41 TD: Let's close there. Do you have any other last bits that you wanna share with our audience?
33:47 TB: I just thank you so much for the opportunity, Tracy, it's always so great to speak with you, and I'm so excited to share all that I have been doing. And I encourage anyone, if you're feeling overwhelmed or stuck or confused, just please let me be a resource for you. I would love to be a resource for anyone that's feeling that way 'cause I have felt that way.
34:09 TD: I love that. And everybody, take her up on it because I'm telling you, having one conversation with Tosh can change your outlook, can change your day, and even if it's someone that, say, "Hey, you know what, I've been there." I know how you feel.
34:25 TB: Absolutely, absolutely. So, don't stay where you are, reach out, and I'll be... I'm happy to be that person, [chuckle] 'cause that's why we're here. That is why we're here, for sure.
34:39 TD: Yes. Well, tell our listeners where they can find you, so share your social media channels, what they should check out. I'm curious about the store, I need to go buy some stuff on your store, I gotta check it out.
34:50 TB: Yes, for all my at-home shoppers...
34:53 TD: Yeah, I'm doing it like crazy.
34:55 TB: So everything, all my businesses are housed under my website, which is www.toshiana.com. And my name is spelt T like Tom, O-S-H-I-A, N like Nancy, A dot com. And there you'll find, if you're interested in the business consulting with SpaWorx or the online store, which is Harmonious Living, or even the energy work side, it's all there on my website and you just can see it laid out for you. But also if anyone is interested in the membership network, we're gonna be opening our doors for charter membership later this month, possibly early next month, we're still working on the technology for intake, but the membership network, I would be so honored to have you as a part of my network and my community to build and do all of the things that I explained.
35:45 TB: That website is www.nmswp, and that stands for Network of Multi-Cultural Spa and Wellness Professionals dot com. And I would love for you to just sign up there, say that you're interested so that when we open our doors for charter membership we will give you all your benefits, your pricing and everything. We would love to have you as a part of our network. I would love to connect with anyone on social, my handle on all sites is, iamtoshiana, so I AM T-O-S-H-I-A-N-A, and I would love to connect with any one of you. Please let me know how you found me, how I can serve, how I can help and connect and build and collaborate with you. It's just an honor to meet any one of you, please reach out.
36:32 TD: I love it. I'm telling you, if you guys are listening to this and not feeling inspired, and your mind isn't going a million miles per hour of like, "What's next? What's next?", then, I don't know, you definitely do need to call Toshiana then.
36:48 TD: Well, that's a close, that's a wrap. Thank you guys, everyone for joining ASCP Esty Talk today, and stay tuned for the next one.
37:00 S1: Thanks for joining us today. If you like what you hear and you want more, subscribe. If you wanna belong to the only all-inclusive association for estheticians that includes professional liability insurance, education, industry insights, and an opportunity to spotlight your sick skills, join at ascpskincare.com, only $259 per year for all this goodness. ASCP knows it's all about you.