The Basics of Launching a Laser Business

The esthetics industry is an ever changing world. As new trends emerge and technology advances, those treatments almost immediately become obsolete and replaced by the next best thing. With the internet and social media, consumers are also often well informed on the treatments and modalities that will maintain the health of their skin and turn back the hands of time.  According to the Bureau of Labor and Statistics, the Skin Care industry is expected to grow 14% by 2026. That’s more than the average of any other occupation1. This increase in employment is a reflection of the demand for new services and modalities being offered.

Social media and marketing are a never-ending stream of new beauty trends, product launches, and the DIY craze to feed the desire to reduce the effects of aging. Estheticians who have not advanced their training and education are missing out on this $15 billion-dollar industry. In 2016 alone, non-surgical esthetic treatments accounted for 44% of the market 2.

Laser hair removal is one of the most common non-surgical esthetic treatments performed. If your client no longer wants to worry about waxing, tweezing, or shaving to remove unwanted hair, laser hair removal may be a good alternative method. A concentrated beam of light is aimed at the hair. The pigment in the hair absorbs the light which then damages the follicle. This impedes future growth. Laser hair removal is considered semi-permanent as results can vary widely from person to person.  There are multiple variables that affect laser hair removal outcome such as, skin color, hair color, laser device used, the wavelength used, and treatment timing, etc.

Everyone desires a clear complexion, not just free of acne.  Photo rejuvenation, also known as Intense Pulsed Light (IPL) or Photofacial, helps to reduce some of the most common skin blemishes such as sun damage, freckles, melasma, distended capillaries and redness like Rosacea. It also encourages collagen synthesis to target fine lines and wrinkles. Photofacials wiped Microdermabrasion off the list of the Top 5 nonsurgical procedures in 20162. IPL works by emitting high intensity pulses of light deep into the skin without destructing the surface. The light is capable of blanching damaged blood vessels and targeting melanin while leaving surrounding tissue intact. There is little to no downtime with long lasting improvements.


Are you performing Advanced Laser Services?

Laser insurance is available for ASCP members who are certified or trained in advanced laser and intense pulsed light (IPL) procedures such as CO2, erbium laser, pulsed-dye laser, fractional lasers, and IPL. Now is the perfect time to reflect on how you can improve your business and make sure you're covered! Learn more about ASCP's Advanced Modality Insurance (AMI) coverage options today.


Video not playing?

If the video is no longer available, it has been archived in our members-only video education library. This is just a small taste of one of the many online educational videos ASCP members have on-demand access to 24/7. ASCP’s videos are designed to provide top-notch education and support to licensed estheticians across the country. Not an ASCP member yet?



1. Occupational Outlook Handbook. (2018, June 11). Retrieved October 7, 2018, from Bureau of Labor Statistics:

2. American Society for Aesthetic Plastic Surgery, Inc. (2016). Highlights of the 2016 Stats. Retrieved 10 7, 2018, from Smart Beauty Guide:

Please note: We have recently updated our Privacy Policy and Terms of Use. Learn more...