Ep 28 - Becoming Your Own Boss: What You Need to Know
Have you ever dreamed about going solo with your esthetics practice? Sounds like the perfect gig, right? Being your own boss, developing your own brand, creating your own schedule . . . But before you take that first big plunge into the solo practicing world, you should be aware of and prepared for some serious challenges that will put your boss babe skills to the test. In this episode of ASCP Esty Talk, we chat with Crystal Ochemba-Powell, who has been there and done it all (directly out of esthetics school, no less!). Learn about some of the obstacles she faced, how she overcame them, and take note of some expert tips to help you best prepare to take on your dream career as a solo esthetician!
About Crystal Ochemba-Powell:
Crystal is an experienced licensed esthetician, makeup artist, business coach, and licensed continuing education provider with a combined 10 years of experience in both business marketing and the beauty industry. In addition to her esthetics license, she holds bachelor’s and master’s degrees in advertising and marketing.
During her career, Crystal has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs, including barbers, cosmetologists, estheticians, and more.
When she is not servicing her own clients, Crystal enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both marketing and beauty with her signature training courses.