by Hailey Kurfess
Glow Skincare is now Kasey Boone Skincare. Who guessed it? Did you see this coming? Well, if you did, you beat us to it. This rebrand was a long time coming. As you have seen, or are seeing, there has been a huge metamorphosis within the brand. Kasey Boone Skincare is ever changing and evolving and this rebrand is a major contributing factor and catalyst. Kasey started out as Glow back before Glow was Glow. Being the awesome name that it is, in a field where everyone wants to glow, the name caught on like wildfire and now there are a million Glo's, Glow's, and Glowing. But . . . it's just not us anymore.
We are Kasey Boone Skincare—a first of its kind. A skincare tool brand for estheticians. Your one-stop shop for elevated, multipurpose esthetician tools and The Original Perfect Facial Towel. We offer versatile tools for the everyday esthetician as well as educational social content, free blogs, and a weekly podcast, Skin and the City. Kasey Boone is a pioneer in the esthetics industry. She was one of the first to use social media to grow and evolve her business. She also helped make cold rollers a must-have skin care tool and crated the first deluxe facial towel made specifically for an esthetician’s treatment room. Her mission is to help estheticians in all aspects of this ever-growing and evolving industry.
We want to thank the entire community for the continued love and support. It means so much to us, and we are incredibly grateful. Don't worry, we are still offering your favorite skin care tools and towels, education, content, blogs, and podcasts—everything you know and love us for. Just all with a new name. Thank you for coming along with us on this incredible journey; we can't wait for you to see what's next.
Want to hear more about the rebrand? Listen to the bonus podcast episode from August 18, 2023, dedicated to the ins and outs of the brand transformation.