How a Skin Care Community Can Support You and Your Business

By Liz Kline 

As professionals, we have so many resources at our fingertips: from online education to trade shows and, of course, community skin care groups. How amazing is it that our world has changed so much in the past decades that we can Google anything, shop supplies delivered right to our door, and read reviews to get real advice on what we use in our treatment rooms? The unfortunate part is that a lot of what we find can also come with an automated service that can make our experience not so customer service friendly, especially if we have questions.  

 A few years ago, I stumbled on a few esthetic community pages, and to my surprise, I felt an immediate connection with people all over the world who can share similar experiences and talk shop when needed. I have found there are so many skin care professionals out there—new, experienced, independent, collaborative—who all have questions, tips, tricks, and ideas of how we can help one another. Have a skin condition question? Someone is there to help. Chemical peel results you want to discuss? Pics and comments are sent by the masses. Need to fire a client? Someone has a suggestion of what to say. No matter what issue you have, someone has experienced the same thing, somewhere, in some way, shape, or form. It was quite relieving that I was able to stumble on such amazing people in this industry that were willing to help one another in any way they can. 

After joining these groups, I realized we could share ideas with the group and  we could help and support new estheticians who needed assistance toget through the day and know they’re not alone. It can be tough and starting out isn’t always easy. In these groups, we are there to help one another and need to support one another to be successful.  

Something to keep in mind: Support and community groups are invaluable, but so are professional skin associations, like Associated Skin Care Professionals. As the only exclusively licensed esthetician association, Associated Skin Care Professionals provides membership that empowers you to reach your skin pro goals by delivering quality education, innovative business solutions, and skin care insurance.  

Being a part of the many communities available to us will helps us grow in our profession, enables us to keep up with trends, and gives us next-level success as a professional esthetician. From inspired students to experienced professionals, we are all in this together and can gain knowledgeable tips, tricks, and industry insight we can only gain from one another.  

Here are a few community social media groups that can give some helpful advice and provide support and community involvement. Note that since these groups are for licensed professionals, an entry/approval process may be needed.   

Another amazing group founded by leaders in the beauty and wellness communities is Unite as One. The industry think tank shows that we can be united on the KEY issues and challenges we face in this industry.  

These are just a few of the community groups available to skin care professionals. No matter how you decide to reach out to your community, your connection with fellow professionals can only benefit you. 

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