How to Write a Spa Menu That Sells

Writing a spa menu can be challenging. Between choosing how to list your services and knowing how to arrange them, there’s a lot of decisions to make. In the September issue of Skin Inc. magazine, Lauren Snow, ASCP’s director of membership, writes about 18 ways to make a spa menu that sells.

When done correctly, spa menus can sell a client on who you are as an esthetician, an expert, and a business. It can even sell treatments for you. A practical menu will help guide clients on what services to book, but it can also be a useful addition to your marketing efforts. Read more …