posted on: June 18, 2025
Premiere Show Group, the nation's leading network of beauty industry events and related educational programming, concluded another record-breaking edition of Premiere Orlando this June, setting new benchmarks for education, innovation, and global reach. Held May 31–June 2, the show attracted 52,000 visits from professionals, and students from 47 countries and all 50 US states. Premiere Orlando 2025 marked new heights for the industry by delivering expanded educational opportunities and featuring over 199 new brands.
Unmatched Growth in Education Sessions
This show had its largest educational program to date, featuring more than 800 educational classes and more than 460 educators and influencers. The increased focus on education was evident from the start, with offerings like the popular Salon Owner Boot Camp and standing-room-only sessions from major industry brands and educators like SalonCentric, Hattori Hanzo Shears, Jack Martin and more.
Spa & Wellness Expansion
Premiere Orlando 2025 also expanded its spa and wellness offerings. With increased visibility and a more structured layout, the Spa & Wellness section was designed to improve navigation, dwell time, and meaningful engagement from estheticians and spa professionals.
Highlights included a dedicated Spa & Wellness Demo Stage, which brought treatments and technology to life, and Spa & Wellness Talks—a curated speaker series helmed by veteran spa editor and industry visionary Mary Bemis, exploring trends and business strategies. with180+ spa-specific sessions and 175+ exhibiting skincare and wellness brands, the section proved to be a major draw, capturing the attention and active participation of estheticians and spa professionals.
“The spa and wellness industry has naturally found its home at Premiere Orlando, creating valuable connections with beauty professionals and sharing insights on business practices, opportunities, and emerging trends.” said Liz Hitchcock, Vice President of Premiere Beauty Shows. “For this year's event, we significantly enhanced our educational programming with renowned industry experts, partnered with major brands and key stakeholders, and successfully united the beauty, spa, and wellness communities in one comprehensive gathering space.”
A Show with Global Reach
The exhibit hall was buzzing for two full days with 500 exhibiting brands, including 199 new-to-show exhibitors, each with new product launches, immersive demos, and exclusive show deals. Attendees connected with top brands like Redken, Apres Nail, Circadia, JZ Styles, Dyson, Olaplex, Skin Script, BaBylissPRO, Matrix, LeChat, and Wahl.. This year also marked Premiere Orlando’s largest international presence to date, with brands representing 17 countries: Australia, Brazil, Canada, China, France, India, Ireland, Israel, Japan, Latvia, Netherlands, Pakistan, Spain, Taiwan, Turkey, the United Kingdom, and the United States.
Industry Events & Awards
From thought leadership to artistry, this year’s show was filled with powerful industry moments. The weekend kicked off with the Beauty Changes Lives Industry Leader Roundtable, a private forum that brought together top executives and innovators from across the beauty, barbering, nails, and wellness sectors, to explore the impact of technology on the beauty space. That evening, the Beauty Changes Lives Gala honored industry excellence and community while raising funds for the organization’s mission to make beauty and wellness careers a first choice. Sunday night, the North American Hairstyling Awards (NAHA) returned with a sold-out celebration of salon industry creativity. The weekend also introduced the North American Star Nail Artist Awards.
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