posted on: September 19, 2025
Questex introduces Be+Well, the first brand platform to fully integrate the beauty, spa, wellness, and fitness industries under one umbrella—recognizing they are stronger together. This initiative brings together decades of industry leadership, trusted media brands, and legendary events to create a new one-stop destination unlike anything the industry has seen before.
The beauty and wellness industries are undergoing a significant transformation and unprecedented growth. Recent market economy projections indicate they will reach $9 trillion by 2028.1 With 82 percent of US consumers now considering wellness a top priority in their everyday lives,2 there has never been a better time to create a space that combines beauty, spa, wellness, and fitness.
“We are witnessing a powerful movement in wellness,” says Questex’s Wellness Market Leader & VP, Jess Tyler. “People everywhere are seeking more than products and services — they want transformation, balance, and empowerment. The professionals guiding them on this journey deserve a place to be inspired, to learn innovative techniques, share wisdom, and access the tools that will help them make a difference.”
Be+Well is a fresh take on two industry events that have shaped what beauty, spa and wellness mean today. For over 125 years, two entities—The International Beauty Show and the International Esthetics, Cosmetics & Spa Conference— have defined excellence in their respective industries. Now, these two are coming together to form one united event.
“Rebranding two iconic events into one unified experience is both a challenge and an incredible opportunity,” said Elizabeth Fantetti Trevorrow, Partnership & Event Director at Questex. “I’m especially excited about how Be+Well embraces cosmetologists while recognizing the evolution of our industry and its deepening ties to the wellness movement. For years, these two brands have stood side-by-side; now, they’ll move forward together.”
As salons and spas evolve into full-body wellness destinations, and the demand for personalization continues to rise, it has become clear that the needs of beauty and wellness professionals and their customers have changed. Be+Well was created to meet and support this change by offering a streamlined show that aligns with today’s industries.
The fusion of these two brands will be brought to life on a show floor with a new layout consisting of “neighborhoods” that will bring communities of buyers and sellers together, blurring the lines between the traditional beauty and spa and wellness industries. “Neighborhoods” will include Hair & Salon Essentials; Spa & Wellness; Nails, Cosmetics & Lashes; Business & Education District; Retail Zone; and Tech Zone.
“As someone who has been part of the spa and wellness industry for 38 years, I am beyond thrilled to welcome these exciting changes,” says Allan Share, president of the Spa Industry Association.
Upcoming Event Info
Be+Well: Beauty and Wellness Show will take place in three locations:
- New York on March 8–10, 2026
- Las Vegas, Nevada on June 21–23, 2026
- Florida on August 23–24, 2026
Notes
1. Global Wellness Institute, “The Global Wellness Economy Reaches a New Peak of $6.3 Trillion––And Is Forecast to Hit $9 Trillion by 2028,” accessed September 16, 2025, https://globalwellnessinstitute.org/press-room/press-releases/the-global...
2. McKinsey & Company, “The $2 Trillion Global Wellness Market Gets a Millennial and Gen Z Glow-up,” May 29, 2025, https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights...
Be+Well Media and Events includes Be+Well: Beauty and Wellness Show (formerly the International Beauty Show and International Esthetics, Cosmetics, Spa Conference), American Salon, American Spa, Spatec, and Sibec, including the former Club Industry events. For more information visit www.BeWellMediaandEvents.com.
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