The primary reason why most of us do charity work is the desire to help others. But by helping others, you can also reap an extra benefit: growing your business and your professional reputation.
Here are a few of the business benefits of getting involved in volunteer work or other charitable efforts:
- It gets your name out in the community.
- It creates goodwill for you, and for the esthetics profession as a whole.
- It builds a stronger community, which indirectly means a stronger business for you.
- It lets you introduce your services to a whole new group of people.
What kind of charity work is available to an esthetician? Any kind! You could donate your services to a particular group such as teachers, hospital staff, or military personnel and their spouses. Or donate a portion of your income to your favorite cause, and let your clients know about it. For example, you could note on your menu of services, “$1 from the cost of every facial is donated to the MyTown Animal Shelter.”
Start by asking yourself what issues are important to you and who could benefit from your endeavors. Charitable work need not be just a once-a-year event. Think of it as part of your business plan, not only to fill the charitable needs in your heart, but to build the spirit of your business.