10/29/2025
For estheticians and wellness professionals, staying rooted in who you are is the key to building a business that resonates. In this episode of ASCP Esty Talk, Maggie and Ella sit down with Margaret Lora and Jaclyne Roe, co-founders of W.O.W. With decades of leadership in spa, wellness, and brand development, Jaclyne and Margaret share insights on defining your ethos, crafting vision and mission statements, and designing services that reflect your authentic brand.
Learn more about Wonders of Wellbeing Consulting: https://www.wondersofwellbeingconsulting.com/
About Margaret Lora:
Margaret is a highly accomplished professional with over 25 years of leadership in spa operations and sales, spanning luxury hospitality, med spas, and day spas. A powerhouse educator and innovative leader, she is deeply passionate about sharing her expertise and empowering others to thrive in an industry she holds close to her heart.
About Jaclyne Roe:
Jaclyne is a seasoned wellness and spa industry professional with over 20 years of leadership experience in marketing, brand development, sales strategy, and spa operations. Jaclyne is a marketing and sales strategist whiz, known for crafting innovative, data-driven solutions that elevate brands and drive business growth.
ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk
Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.
About our Sponsors
Pomp is the leading platform created exclusively for estheticians who want to elevate their skincare business. Pomp offers over 40 professional skincare brands, such as iS Clinical, Truth Treatments, EltaMD, Colorescience, and so many more. Estheticians can recommend from a selection of over 2,000 skincare products—without managing inventory. The platform provides easy-to-use tools, educational resources, and marketing support to help estheticians grow their client base and earn up to 30% commission on retail sales. Pomp empowers estheticians to confidently enhance services, educate clients, and build a thriving business with seamless product recommendations and a supportive community—all in one place.
Visit www.pompbeauty.com for more details!
Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the nation’s number 1 provider of massage services and a national leader in skin care. Founded in 2002, Massage Envy now has franchised locations nationwide that have together delivered more than 225 million massages and skin care services.
Website: www.massageenvy.com/careers/career-areas/esthetician
Facebook: @MassageEnvyCareers
LinkedIn: @MassageEnvy
About Associated Skin Care Professionals (ASCP):
Associated Skin Care Professionals (ASCP) is the nation’s largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.
Connect with ASCP:
Website: www.ascpskincare.com
Email: getconnected@ascpskincare.com
Phone: 800-789-0411
Facebook: facebook.com/ASCPskincare
Instagram: @ascpskincare
About Ella Cressman:
Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.
In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.
Connect with Ella Cressman:
Website: www.hhpcollective.com
LinkedIn: linkedin.com/in/ella-cressman-62aa46a
About Maggie Staszcuk:
Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years’ experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.
Connect with Maggie Staszcuk: